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·3 min read

Link Rotation: What It Is & How to A/B Test Links

Learn how link rotation works, why creators use it to optimize affiliate revenue, and how to set it up in minutes.

What Is Link Rotation?

Link rotation sends visitors to different destinations from a single URL. You control the traffic split.

Example:

```

linkvor.com/yourname/headphones

→ 50% traffic to Amazon

→ 50% traffic to Best Buy

```

Same link, two destinations, weighted by percentage.

Why Use It?

A/B Test Affiliate Programs

Not sure if Amazon or another retailer converts better? Split traffic and find out. After a week, check which earns more commission.

Geo-Based Optimization

Send US traffic to Amazon.com and UK traffic to Amazon.co.uk (coming soon: auto-geo routing).

Promote Multiple Products

Rotate between products to see which your audience prefers.

Avoid Link Fatigue

Rotate seasonal offers without changing your shared URL.

How to Set Up Link Rotation on Linkvor

  • Create a new smart link (e.g., `/headphones`)
  • Add multiple destinations:

    • - Amazon link → weight: 50

    - Best Buy link → weight: 50

  • Save

    • That's it. Traffic is now split 50/50 automatically.

    Reading Results

    After a few days, check your analytics:

  • Which destination got more clicks?
  • Cross-reference with your affiliate dashboards — which earned more commission?
  • Shift weight: set the winner to 80% and loser to 20%
  • Eventually go 100% on the best performer

    • Real Example

    A tech creator split their camera affiliate link:

  • 50% Amazon (4% commission)
  • 50% B&H Photo (4% commission, higher average order)

    • Result: B&H earned 35% more per click. Shifted to 100% B&H.

    Set Up Link Rotation →

    Ready to grow your creator revenue?

    Start managing your links, QR codes, and products from one dashboard.

    Get Started Free
    link rotationA/B testingaffiliate marketingoptimization